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The Rise of Metaverse Research: Exploring Virtual Consumer Behavior

In January, the burgeoning realm of metaverse research has captured the attention of market researchers and businesses alike, signaling a paradigm shift in how we understand and engage with virtual environments. The metaverse, a collective virtual space comprised of interconnected digital worlds, holds immense potential for shaping consumer behavior, social interactions, and economic activities in

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Sustainable Consumption Trends

Sustainable Consumption Trends

What January’s Market Research Reveals About Sustainable Consumption January has shed light on notable changes in sustainable consumption habits, highlighting the growing significance of eco-friendly activities among both consumers and companies, in response to rising environmental concerns and consumer awareness. Sustainability is quickly becoming a hot topic throughout the world, and market researchers have been

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The Era of AI-Powered Market Research

The Era of AI-Powered Market Research

The use of artificial intelligence (AI) has become a game-changer in the dynamic field of market research, completely altering how companies collect, evaluate, and use customer data. As the new year begins, all eyes will be on the technologies and apps that are bringing about a new age of market research driven by artificial intelligence.

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Navigating Supply Chain Disruptions

Navigating Supply Chain Disruptions

As companies throughout the world continued to face persistent problems made worse by the global pandemic, geopolitical tensions, and natural catastrophes, supply chain disruptions became an increasingly prominent topic at the beginning of the new year. Researchers in the field of marketing have been hard at work analyzing the many effects of these disturbances, and

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