A data analyst reviewing cross-tabulations on a large monitor

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Data Processing and Tabulation

Data Processing and Tabulation

Survey data cleaned, coded, weighted and tabulated into banner tables your analysts can use, for one-off studies and multi-wave trackers.

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Feasibility and costs in 24 hours
One project manager from brief to data
ICC/ESOMAR and GDPR compliant

Best for: Agencies that want analysis-ready tables, fast
Includes: Cleaning, banner tables, significance testing and charts
Formats: Excel, SPSS, CSV and PowerPoint-ready outputs
You receive: Checked tables, a data map and a processing note

Overview

Raw survey data is not ready for analysis. Research and Metric provides data tabulation and survey data processing that turns fieldwork files into clean data and clear banner tables, checked line by line before they reach your analysts.

We work from your table specification or help you write one, and keep trackers consistent from wave to wave. Our cross tabulation services cover one-off studies and multi-wave trackers.

Send us your brief See how it works

A data tabulation team reviewing tables together on a large screen in a bright meeting room — Every table is checked against the specification and the raw data.

What our data tabulation services include

Data cleaning, back-coding and consistency checks
Banner tablesWith column proportions and significance testing
Open-end codingIn several languages
Survey weightingTo population or quota targets
Chart packs and tracker dashboards

How we check every table

Tables are the last step before decisions, so we check them twice.

Bases and filters checked against the questionnaire
Totals and nets reconciled with raw data
Significance flags reviewed on key tables
Wave-on-wave checks for trackers
A processing note listing every rule we applied

Two analysts comparing printed data tabulation tables and a laptop chart at a bright desk — A second person checks totals, bases and significance flags.

Survey data processing and banner table processing

Good survey data processing starts with a clear specification. Agreeing banners, bases and rules before tabulation begins helps you avoid reruns later.

For banner table processing, definitions should stay the same from wave to wave. As a result, changes in a tracker reflect the market rather than the method. SPSS tabulation files and Excel tables can be supplied side by side, so your analysts can work in the tool they prefer.

Professional standards matter too. Codes such as those published by ESOMAR set out expectations for handling respondent data responsibly.

Step by step

How data tabulation works

SpecificationWe agree banners, stubs, nets and statistics with you.
CleaningThe data is checked for logic, outliers and quality.
Coding and weightingOpen ends are coded and data weighting is applied where needed.
TabulationTables are produced and checked by a second analyst.
DeliveryTables, data files and a processing note in your format.

Why agencies choose Research and Metric

Tables checked by a second analyst
Consistent outputs across tracker waves
Fast turnaround on reruns and changes
Secure, GDPR-compliant data handling

See this work in practice

Get a quote

Send us your brief

Tell us who you need to reach, where and how many. We reply with a plan.

Feasibility and costs in 24 hours
One project manager from brief to data
ICC/ESOMAR and GDPR compliant

Start your brief

Prefer to talk first?

Email uscontact@researchandmetric.com Call us+1 240-980-1551

FAQ

Frequently asked questions

Cannot find your answer? Ask our team or email contact@researchandmetric.com.

What is data tabulation in market research?

Tabulation turns survey responses into tables that break each question down by groups such as age, region or brand user, usually with significance testing.

Can you work from our table specification?

Yes. We can follow your specification exactly, or draft one from the questionnaire for you to approve.

Which file formats do you deliver?

Usually Excel and SPSS, with CSV and PowerPoint-ready chart packs available on request.

Do you process data from surveys you did not field?

Yes. We regularly process and tabulate data collected by our clients or other suppliers.

Data services