Good fieldwork is mostly good management: the right sample, the right interviewers, quotas watched every day and problems fixed before they reach the data. Research and Metric provides market research fieldwork management for agencies that want one accountable partner from launch to final file.
A named project manager owns your study, coordinates every method and market, and keeps you updated daily.
What fieldwork management covers
- Sample planning, quota design and incidence checks
- Interviewer recruitment, briefing and supervision
- Method coordination across online, CATI, CAPI and in-home tests
- Daily field reports with completes, incidence and quota gaps
- Data checks, back-checks and a final quality report
Quality control at every stage
We catch issues during fieldwork, not after it.
- Pilot or soft launch before full fieldwork
- Call recording, GPS and timing checks on interviewer-led work
- Back-checks on a share of face-to-face and telephone interviews
- Fraud, speeder and duplicate checks on online completes
- Documented sign-off before data is delivered
How we manage your fieldwork
- Kick-offWe confirm scope, quotas, materials and the reporting you need.
- Set-upQuestionnaires are programmed or printed, interviewers briefed and sample loaded.
- Soft launchA first wave checks timing, incidence and data quality.
- Full fieldworkDaily reports, live quota control and quick fixes when needed.
- Close and deliverFinal checks, data files and a short field report.
Related projects
See this work in practice: a gamer study combining online interviews and CAPI and a six-market CATI satisfaction tracker.
Why agencies choose Research and Metric
- A named project manager for every study
- Daily reporting you do not have to chase
- Several methods and markets under one standard
- ESOMAR-aligned processes and GDPR-compliant data handling
Frequently asked questions
What is fieldwork management in market research?
It is planning and running the data collection stage of a study: sample, interviewers, quotas, timing and quality control, from launch to final data.
Can you manage several methods in one study?
Yes. We regularly combine online, telephone, face-to-face and in-home methods under one project manager and one timeline.
How often will we get updates?
You get a daily field report with completes, incidence and quota gaps, and we flag any risk to timing straight away.
Do you back-check interviews?
Yes. We back-check a share of interviewer-led interviews and use call recording, GPS and timing checks where the method allows.
