Energy research spans two very different audiences: households deciding on tariffs, meters and solar panels, and business buyers who manage contracts worth millions. Research and Metric runs energy market research fieldwork for utilities, energy retailers, oil and lubricants companies and the agencies that serve them.
We combine consumer reach with specialist B2B recruitment, so one partner can cover both sides of the market.
Who we reach in energy and utilities
- Household bill payers: segmented by tariff, supplier, smart-meter use and switching behaviour.
- Solar, battery and EV charging adopters: recent installers and people considering installation.
- Facility and operations managers: the people who own energy contracts at commercial sites.
- Industrial and plant experts: operators, suppliers and equipment makers in energy-intensive industries.
- Rural and off-grid households: reached face to face where phone and online access are limited.
Research methods we run for energy clients
- CATI for facility managers and business energy buyers.
- Face-to-face CAPI for rural and hard-to-reach households.
- In-home interviews and focus groups on energy use, meters and new tariffs.
- Expert interviews with senior industrial decision makers under confidentiality.
- Online surveys for national household trackers.
Typical energy research projects
- Customer satisfaction and switching studies for energy retailers
- Smart-meter and energy app usage research
- Solar, heat pump and EV charging adoption studies
- Business energy contract and procurement research
- Industrial lubricants and equipment value-chain interviews
- Household energy and cooking fuel surveys in emerging markets
How we protect data quality
- Bill payer and decision-maker status confirmed at screening
- GPS-stamped and timed face-to-face interviews with back-checks
- Confidentiality protocols for senior industrial experts
- Interviewer briefings on energy terminology before launch
Recent energy projects
See this work in practice: expert interviews across the industrial lubricants value chain, a CATI survey of facility managers and in-home interviews with smart-meter households.
Why agencies choose Research and Metric for energy fieldwork
- Consumer and B2B energy audiences from one partner
- Face-to-face reach where online access is limited
- Confidential handling of senior industry experts
- Clean, documented data ready for your analysts
Frequently asked questions
Can you reach business energy decision makers?
Yes. We reach facility, operations and procurement managers who own energy contracts, usually by telephone, and confirm their role before the interview.
Do you run in-home research on energy use?
Yes. We recruit households by tariff, meter type or recent installations and arrange in-home interviews or diaries on how they use energy day to day.
Can you interview senior experts in oil, gas and lubricants?
Yes. We source senior operators, suppliers and equipment makers and run interviews under confidentiality protocols, with transcription and translation where needed.
Do you run face-to-face surveys in rural areas?
Yes. Local interviewers with tablets run face-to-face surveys in rural districts, with GPS stamps, timing checks and back-checks on every project.
