Schools, universities and education technology companies need honest feedback from people who are busy, young or both. Research and Metric runs education market research fieldwork with students, parents, teachers and administrators, from recruitment and interviewing to coded data and tables.
We support universities, school groups, education publishers and edtech companies, and the agencies that research for them.
Who we reach in education
- University students: undergraduates and postgraduates, verified by enrolment, level and subject.
- Prospective students: school leavers and adult learners researching courses.
- Parents: parents choosing schools, tutoring or learning apps for their children.
- Teachers and lecturers: primary, secondary and higher education staff.
- Administrators and buyers: heads, IT leads and procurement staff who choose platforms and services.
Research methods we run for education clients
Education audiences respond best when the method fits their day, so we schedule around term times and school hours.
- Online surveys for students and parents, with mobile-first design.
- CATI for teachers and school leaders, called outside teaching hours.
- Focus groups and in-depth interviews with parents, students and staff.
- Coding and tabulation for open-ended feedback and multi-language surveys.
Typical education research projects
- Student experience and satisfaction surveys
- Course choice and brand perception studies for universities
- Parent research on choosing schools and learning products
- Teacher feedback on classroom technology and resources
- Usability and concept testing for edtech products
How we protect data quality
We take extra care with younger audiences and personal data.
- Enrolment and role checks before every interview
- Parental consent for any participant under 18, in line with ESOMAR guidance
- Duplicate and speeder removal on every online survey
- Native-language coders for open-ended answers
Recent education projects
See this work in practice: an online survey of university students in four markets, focus groups with parents choosing a school and coding 12,000 student comments in four languages.
Why agencies choose Research and Metric for education fieldwork
- Recruitment that respects term times and school hours
- Careful consent handling for younger participants
- Coding and tables delivered in the format your team uses
- One accountable project manager from brief to delivery
Frequently asked questions
Can you recruit current university students?
Yes. We recruit undergraduates and postgraduates through verified panels and campus networks, and confirm enrolment, level of study and subject before each interview.
Do you run research with participants under 18?
Yes, with verified parental consent and age-appropriate materials, following the ESOMAR guidance on research with children and young people.
How do you reach teachers?
We reach teachers by telephone and online, outside teaching hours, using school directories and professional panels, with quotas by school type and region.
Can you code open-ended answers in several languages?
Yes. Native-language coders work from one shared code frame, so feedback from different countries can be compared directly.
