Multi-country research fails when every market runs to its own rules. Research and Metric provides multi-country fieldwork coordination, so recruitment, interviewing and data checks follow one plan in every market.
One project manager coordinates local teams and partners, handles translation and time zones, and reports on all markets together.
What coordination includes
- Feasibility and costing for every market in one proposal
- Translation and local-language checks of questionnaires and screeners
- Harmonised quotas and definitions across markets
- Local recruitment and interviewing through online, CATI and CAPI
- One consolidated data file and field report
How we keep markets comparable
- One master questionnaire with controlled local versions
- Shared screening and verification rules
- Common quality checks and back-check rates
- Daily progress reporting across all markets
- Data harmonised before delivery
How a multi-country study runs
- FeasibilityWe confirm incidence, method and cost for every market.
- LocalisationMaterials are translated, checked and approved.
- Launch planMarkets launch in an agreed order with soft-launch checks.
- FieldworkOne daily report covers every market and quota.
- Harmonised deliveryOne clean, consistent data file and field report.
Related projects
See this work in practice: expert interviews across seven markets and a six-market telephone tracker.
Why agencies choose Research and Metric
- One project manager for every market
- Local-language fieldwork to one standard
- Consolidated reporting and data
- ESOMAR-aligned processes and GDPR-compliant data handling
Frequently asked questions
Which regions do you cover?
We run fieldwork across North America, Europe, the Middle East and Asia Pacific, using our own teams and vetted local partners.
Do you translate questionnaires?
Yes. We arrange translation and local-language checks, and keep every version tied to one master questionnaire.
How do you keep data comparable between countries?
Shared definitions, one master questionnaire, common screening rules and harmonised data checks before delivery.
Will we have one contact for all markets?
Yes. One project manager coordinates every market and reports on them together.
