Online surveys are fast, but only as good as the sample and the checks behind them. Research and Metric runs online data collection end to end: we program and host your survey, source the right respondents and remove poor-quality completes before you see the data.
We blend vetted panel partners with our own recruitment, so even low-incidence and B2B studies stay on quota.
What our online data collection includes
- Survey programming and hosting, with testing on every device.
- Blended panel sample and targeted recruitment for harder quotas.
- Multi-language versions for multi-market studies.
- Live quota management and daily progress reports.
- Data cleaning and delivery ready for tabulation.
How we protect online data quality
Online fraud is real, so every complete is checked before it counts.
- Digital fingerprinting and duplicate detection
- Speeder and straight-liner removal
- Red-herring and consistency questions
- Manual review of open-ended answers
- Panel source balancing to avoid bias from one supplier
How an online survey runs
- Questionnaire reviewWe check logic, length and mobile usability.
- Programming and testingThe survey is built, tested on every device and signed off.
- Soft launchA small first wave checks incidence, timing and data quality.
- Full fieldworkQuotas are managed live, with daily reports.
- DeliveryCleaned data files and a short field report.
Related projects
See this work in practice: an eight-market online survey for a travel brand.
Why agencies choose Research and Metric
- Programming, sample and quality checks from one partner
- Fraud controls on every complete
- Mobile-first surveys that respondents finish
- ESOMAR-aligned processes and GDPR-compliant data handling
Frequently asked questions
Do you program the survey or do we?
Either. We can program and host your survey, or field a survey you host, sending respondents to your link and managing quotas.
Where does your online sample come from?
We blend vetted panel partners with our own targeted recruitment, chosen for each audience and market.
How do you remove bad online completes?
We use digital fingerprinting, duplicate checks, speeder and straight-liner rules, red-herring questions and a review of open-ended answers.
Which data formats do you deliver?
Usually SPSS, Excel or CSV, with a data map. Other formats are available on request.
