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- B2B Recruitment
B2B Recruitment
Verified business decision makers, IT leaders and professionals recruited for interviews, groups and surveys in the markets you need.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
- Best for
- Agencies and brands that need business audiences they can trust
- Audiences
- C-suite, IT and security decision makers, HR, finance, procurement and SMB owners
- Methods
- In-depth interviews, focus groups, online surveys and CATI
- You receive
- Verified, screened participants and a recruitment grid you can audit
Overview
Business audiences are busy, well protected and easy to misrepresent. Research and Metric provides B2B recruitment for research agencies and brands, finding the people who really make or influence the decision you are studying.
We check role, company and responsibility before anyone takes part, and we tell you honestly when a profile is too narrow for the timeline. You get a clear grid of who was recruited and how they were verified.
Business audiences we recruit
Need something that is not listed here? Tell us in your brief and we will check feasibility.
- C-suite and senior leadersChief executives and heads of function who set strategy and budgets.
- IT and security decision makersCIOs, IT managers and security leads who choose cloud, software and infrastructure.
- HR, finance and procurementThe people who buy and approve services, systems and suppliers.
- Small and medium business ownersOwners and managers who make the decisions themselves.
- Trade and channel partnersDistributors, resellers and retailers who sell to your customers.
- Specialists and expertsEngineers, scientists and other experts for hard-to-reach studies.
How we verify B2B participants
Recruiting the wrong person is the biggest risk in B2B research, so verification starts before the screener and continues after it.
- Role, company and decision responsibility checked against public profiles
- Re-screening by phone before interviews and groups
- Company size, industry and region confirmed
- Duplicate and professional-respondent checks
- Clear replacement policy if someone does not qualify
Step by step
How B2B recruitment works
- FeasibilityWe check the profile, incidence and timing in each market before you commit.
- SourcingWe combine our own networks, targeted lists, referrals and vetted partners.
- Screening and verificationEach person is screened and their role and company are confirmed.
- SchedulingWe book interviews and groups around business calendars and time zones.
- DeliveryYou receive the recruitment grid, and we replace anyone who drops out.
Why agencies choose Research and Metric
- One accountable team from brief to final data
- Honest feasibility before you commit
- Daily progress and quality reporting
- ICC/ESOMAR-aligned processes and GDPR-compliant data handling
See this work in practice
Get a quote
Send us your brief
Tell us who you need to reach, where and how many. We reply with a plan.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
FAQ
Frequently asked questions
Cannot find your answer? Ask our team or email contact@researchandmetric.com.
What is B2B recruitment?
Finding and screening business professionals, such as decision makers, IT leaders or business owners, to take part in market research interviews, groups or surveys.
How do you make sure B2B participants are genuine?
We check each person's role, company and responsibility against public profiles, re-screen by phone before qualitative sessions and remove duplicates and professional respondents.
Can you recruit senior executives?
Yes. We recruit senior leaders through our own networks, referrals and targeted outreach, and we agree realistic numbers and timings with you first.
Do you recruit for B2B surveys as well as interviews?
Yes. We recruit for in-depth interviews, focus groups, online surveys and telephone surveys, in one market or several.
Related services
Other ways we recruit
Combine recruitment types in one study, from qual-to-quant to specialist audiences.
Not sure which you need? Tell us about your study and we will suggest the right mix.
Respondent recruitment servicesScreened, verified research participants for qualitative and quantitative studies, from general consumers to senior B2B and healthcare professionals.Learn more
Hard-to-reach audiencesSpecialists, senior executives, physicians, technical experts and rare consumer groups, sourced carefully and verified before every interview.Learn more
Healthcare and physician recruitmentVerified doctors, nurses, pharmacists and payers recruited for healthcare market research, with licence checks and compliant incentives.Learn more
Quantitative recruitmentQuota-controlled, verified samples for online, telephone and face-to-face surveys, from general population to B2B and healthcare audiences.Learn more
Patient and caregiver recruitmentPatients and caregivers recruited sensitively for healthcare market research, with clear consent, careful screening and respectful scheduling.Learn more
Qualitative recruitmentArticulate, verified participants for focus groups, in-depth interviews, ethnography and online communities, re-screened and confirmed before every session.Learn moreCase studies
Projects we have delivered
Anonymised client projects and examples where this service was part of the work.
Next step
Planning your next study?
Send us your brief and get feasibility, timelines and costs within 24 hours.