Market Research Fieldwork Blog | Research and Metric

Research & MetricLatest articleData Quality Benchmarks: What to Ask Your Fieldwork PartnerAgencies and insight teams are being asked to prove their data is good, and procurement now wants evidence. This guide turns the latest public data quality benchmarks into questions, proposal wording and review habits...October 6, 202620 min read

Research & MetricISO 20252 Revision: Essential Changes and Fieldwork Risks to AvoidISO 20252 revision explained: what the 2026 edition changes for sampling, panels, AI use and incident reporting, and how fieldw...September 21, 202616 min read

Business to BusinessAI Governance in Fieldwork: 9 Essential Questions to Avoid RiskAI governance in fieldwork is now a buying criterion. Get the 9 questions to ask any fieldwork vendor before you sign, plus wha...September 4, 202614 min read

Research & MetricMulti-Country Fieldwork Under the EU AI Act: Proven Ways to Cut RiskMulti-country fieldwork must now satisfy the EU AI Act and 20+ US state privacy laws. Learn 5 proven steps research teams use t...August 27, 202616 min read

Online Data CollectionSurvey Respondents: Proven Steps to Find the Right People, Avoid BiasSurvey respondents make or break data quality. Learn 5 proven ways to recruit the right people and improve the accuracy of your...August 14, 202614 min read

Research & MetricLayered Quality Control: The Proven Fix for Survey Fraud RiskLayered quality control stops survey fraud at recruitment, not after fieldwork. See the 5 checks top agencies stack to protect...August 3, 202613 min read

TechnologySynthetic Respondents Revealed: Hype, Reality, and Hidden RisksSynthetic respondents promise studies without recruitment or waiting. The reality, the hidden risks and where real respondents...July 16, 202613 min read

Specialty AudiencesSpecialty Audiences: Unlock HCPs, B2B Buyers and Gen Z AffordablySpecialty audiences like HCPs, B2B buyers and Gen Z cost more to reach. See 5 proven ways to recruit them at scale without blow...June 24, 202611 min read

Research & MetricThe Global Rise of the Value Seeker: How Financial Anxiety Is Reshaping Consumer GoodsValue seeker behavior now defines global consumer goods. Discover how financial anxiety is reshaping spending and what brands m...June 9, 202615 min read

Global FieldworkISO 20252 vs ESOMAR: The Essential Compliance Checklist for Global FieldworkISO 20252 vs ESOMAR explained: a practical compliance checklist for global fieldwork covering standards, ethics, and data quali...June 5, 202612 min read

Research & MetricAgentic AI in Market Research: The Powerful New Research StackAgentic AI market research transforms survey programming, open-end coding, and tabulation. Discover the proven workflows reshap...May 25, 202613 min read

Research & MetricIn-Home Usage Tests: The Proven IHUT Playbook for Quality Consumer InsightIn-Home Usage Tests deliver authentic product insights. Master IHUT logistics, compliance, and recruitment to capture real cons...May 20, 202611 min read

Research & MetricFrom CATI to Conversational AI: The Proven Evolution of Phone-Based ResearchConversational AI Research is reshaping phone fieldwork. See how CATI evolved, what still works, and how AI-driven voice method...April 14, 202612 min read

Research & MetricQualitative Research Trends Reveal the Powerful Return of Human StoriesQualitative research trends are reshaping brand strategy in 2026. Discover why human stories deliver deeper consumer insights a...March 26, 202618 min read

Research & MetricFMCG Trends Reveal Powerful Drivers of Product Innovation This YearFMCG trends are reshaping product innovation across global markets. Discover key drivers transforming consumer goods in 2026 an...March 17, 202619 min read

Research & MetricPrimary vs Secondary Research: The Essential Guide to Choosing RightPrimary vs secondary research: how to choose the right method for your study, with the strengths, costs and limits of each appr...March 2, 202613 min read

Research & MetricOnline Panels: The Ultimate Guide to Respondent Engagement in 2026Online panels are evolving fast. Proven strategies to boost respondent engagement, reduce dropout and future-proof your research.February 19, 202616 min read

Research & MetricHealthcare Market Research: The Essential Guide to Navigating Compliance and Gathering Powerful InsightsHealthcare market research guide: how to gain deeper patient and HCP insights while meeting privacy, consent and pharmacovigila...February 6, 202617 min read

Research & Metric4 Essential Security Trends to Watch in 2026: Proven Shifts Reshaping Enterprise ProtectionSecurity trends 2026 are redefining enterprise protection. Discover the 4 essential shifts in AI defense, zero trust, and data...February 2, 202614 min read

Research & MetricQualitative Research: 5 Essential Reasons It Drives Success in a Data-Driven WorldQualitative research reveals why customers act. Five reasons leading brands combine qual methods with data analytics to make be...January 27, 202611 min read

Research & MetricNew Market Entry: 5 Critical Questions Every Brand Must Ask FirstNew market entry success starts with 5 critical questions. Avoid costly expansion mistakes with proven market research strategi...January 19, 202613 min read

Research & MetricHow Gen Z Shopping Habits Are Driving Incredible Retail Transformation in 2025Gen Z shopping habits are revolutionizing retail in 2025. Discover powerful trends, digital preferences & winning strategies fo...January 18, 202625 min read

Research & MetricIndustry Growth 2025: 10 Sectors Driving $8.7T Investment SurgeIndustry growth 2025: the ten sectors attracting the most investment, the forces behind them and what they mean for business st...November 12, 202518 min read

Research & MetricCircular Economy 2025: 8 Game-Changing Market Intelligence Insights for Business LeadersThe circular economy represents more than an environmental initiative, it's a fundamental business transformation that's reshap...November 4, 202516 min read

General PopulationCustomer Experience AI: 7 Proven Ways to Retain Human Connection in 2025Customer experience AI is changing how businesses serve consumers. Seven ways to use it while keeping the human connection cust...October 10, 202514 min read

HealthcareBreaking the Chain of Healthcare Vulnerabilities: AI as the Ultimate Regulatory WatchdogAI healthcare compliance: how automated monitoring helps healthcare organisations manage regulatory risk, with practical steps...September 22, 202513 min read

Research & MetricThe Hidden Survey Mistakes Destroying Your Consumer InsightsFive common mistakes that block genuine consumer feedback, from long surveys to leading questions, and how to fix them for bett...September 11, 202515 min read

Research & MetricSmart Port Market: Navigating the Digital Transformation of Maritime InfrastructureThe smart port market is changing fast as ports adopt automation, IoT and digital twins. Key growth drivers, challenges and the...September 2, 202515 min read

Research & MetricConsumer Psychology: Why 95% of Buying Decisions Are EmotionalHow consumer psychology buying decisions work, why emotion drives so many purchases, and how brands can use these insights resp...August 19, 202513 min read

Research & MetricGreen Energy Market Research: 2025 Outlook and Key TrendsThe global green energy market research landscape is experiencing unprecedented transformation as we advance through 2025.August 4, 202516 min read

White PaperThe Market Researcher's Guide to n8n: Automate Everything from Surveys to ReportsDiscover how n8n market research automation can streamline surveys, data collection, and reporting. Expert guide from Research...July 24, 202512 min read

Business to BusinessMarket Trends 2025: A Strategic Research PerspectiveMarket trends 2025 from a strategic research perspective: the shifts in technology, consumers and business models that leaders...July 22, 202513 min read

Research & MetricGlobal Business Landscape Q3 2025: Navigating Unprecedented Transformation Amid Economic UncertaintyGlobal business impact Q3 2025: how companies adapted to trade disruptions, AI innovation and shifting consumer behaviour in th...July 8, 202516 min read

Research & MetricPrivacy-First Research Methodologies: The Ultimate Guide to Ethical Data Collection in 2025Organizations implementing privacy-first research methodologies report increased participant trust, improved data quality, and...June 10, 202513 min read

HealthcareGummy Supplements Market: Key Trends and Opportunities in 2025Discover key trends driving the gummy supplements market growth in 2025. Research and Metric's analysis reveals emerging opport...April 15, 202510 min read

Research & MetricMicro-Influencers Effectiveness versus Macro-Influencers in Niche MarketsMicro-influencers effectiveness in niche markets: why smaller creators often drive stronger engagement and how brands can measu...March 19, 20256 min read

Research & MetricMental Health and Wellbeing Market Growth: Trends and Opportunities in 2025Mental health and wellbeing market growth: the consumer, workplace and digital health trends behind it, and what they mean for...March 7, 20258 min read

Research & MetricThe Evolution of Focus Groups: Hybrid and Meta-verse Based ResearchThe evolution of focus groups: how hybrid and metaverse formats are changing qualitative research, and when in-person groups st...February 19, 20253 min read

Research & MetricSustainable Market Research: Pioneering Green Practices in the IndustrySustainable market research: how Research and Metric reduces the environmental impact of fieldwork and data collection with gre...February 4, 20253 min read

Research & MetricThe Human Touch in Automated Market Research: Balancing Technology and Personal InsightThe human touch in automated market research: why human expertise still matters when technology speeds up data collection and a...January 19, 20253 min read

Research & MetricWeb3 and Decentralized Market Research: A New ParadigmDiscover how Research and Metric revolutionizes market research through Web3 Market Research technology. Learn about decentrali...January 7, 20252 min read

Research & MetricMarket Research Gets Faster: The Future of Business IntelligenceMarket research gets faster with AI-assisted fieldwork and data processing. See how Research and Metric speeds up business inte...December 9, 20244 min read

Research & MetricGlobal Economic Outlook 2025: A Data-Driven PerspectiveThe global economic outlook for 2025 through a data-driven lens: the trends, risks and signals businesses should track in their...November 25, 20244 min read

Research & MetricData Pipeline Management: Revolutionizing Market Research InsightsHow data pipeline management supports market research, moving survey and customer data from collection to clean analysis and re...November 20, 20244 min read

Research & MetricAI-Powered Survey Design: Leading Market Research InnovationAI-powered survey design from Research and Metric: smarter questionnaires, a better respondent experience and cleaner data for...November 11, 20244 min read

Research & MetricRevolutionizing Market Research: How Research and Metric Became an Industry LeaderHow Research and Metric approaches market research: fast fieldwork, layered quality checks and the technology behind our work f...September 19, 20246 min read

Research & MetricThe Digital Health Transformation: AR, VR, AI, Telemedicine, and Telehealth Revolutionizing CareThe digital health transformation: how AR, VR, AI, telemedicine and telehealth are changing patient care, clinical work and hea...September 6, 20244 min read

Research & MetricBlockchain Technology in Market ResearchHow blockchain technology could be used in market research, from data transparency and respondent consent to secure, verifiable...August 28, 20247 min read

Research & MetricMobile Market ResearchHow smartphones changed mobile market research: in-the-moment surveys, wider reach and location insight, plus the quality check...August 23, 20246 min read

Research & MetricBig Data and Predictive Analytics in Market ResearchHow big data and predictive analytics are changing market research, complementing traditional methods with faster and deeper in...August 7, 20246 min read

Research & MetricHot Research Metrics to Enhance Research PerformanceDiscover the research metrics that help you track and improve research performance, from data quality to turnaround times, with...July 18, 20248 min read

Research & MetricNow Research and Metric Offer Emotive and Contactless Surveys: Revolutionizing Customer FeedbackNow Research and Metric offer emotive and contactless surveys, revolutionizing how businesses gather customer feedback.July 10, 20245 min read

Research & MetricVideo-Based Qualitative Research: Revolutionizing Insights with Visual DataExplore the best techniques and benefits of Video-Based Qualitative Research offered by Research and Metric. Dive into in-depth...July 3, 20248 min read

Research & MetricEnterprise Data Cloud Storage Software Market: Trends, Opportunities, and Future Growth Forecast 2024-2031Enterprise cloud storage software market insights: the key trends, opportunities and growth outlook from 2024 to 2031.June 26, 20248 min read

Research & MetricUnveiling Success: How Real-Time Market Research by Research and Metric Revolutionizes Business DecisionsDiscover how real-time market research by Research and Metric market research company revolutionizes business decisions and str...June 18, 20247 min read

Research & MetricHow Market Research Can Improve Your Real Estate BusinessHow market research helps real estate businesses make informed decisions on pricing, location, buyer demand and marketing in a...June 11, 20248 min read

Research & MetricEnhancing Retail Customer Satisfaction: Our Unique Research and Metrics ApproachHow to measure and improve retail customer satisfaction with research: the metrics, methods and feedback programmes that bring...June 7, 20244 min read

Research & MetricGoogle to Add Generative AI to Search: A Game Changer for the Digital LandscapeGoogle is adding generative AI to search. What the change means for how people find information online, and for brands, publish...May 30, 20244 min read

Research & MetricNavigating the Complex Waters of the Global Economy in 2024The global economy in 2024: how pandemic recovery, geopolitical tensions, new technology and changing consumer habits shape bus...May 23, 20244 min read

Research & MetricThe marketing expenditures of creators are being influenced by generative AIWhy and how generative AI is changing how much creators spend on marketing and ads, and what it means for the digital content e...May 16, 20243 min read

Research & Metric7 Major Benefits of Using an Outside Agency for Market ResearchThe benefits of using an outside agency for market research: expertise, objectivity, speed and access to the right audiences ac...May 7, 20243 min read

Research & MetricHow Artificial Intelligence is Transforming Market Research by Eliminating the "Drudge WorkHow artificial intelligence is transforming market research by taking over repetitive tasks, so researchers can focus on insigh...May 1, 20244 min read

Research & MetricIPA Bellwether Report: Market Research Budgets Surge in Q1The IPA Bellwether Report shows market research budgets rising in Q1. Why businesses are investing more in data-driven insight...April 23, 20244 min read

Research & MetricEmpowering Market Insights: The Role of Advanced Analytics in Shaping Market ResearchAdvanced analytics and data-driven methods are reshaping market research: how they improve insight quality and support faster b...April 9, 20243 min read

Research & MetricThe Changing Landscape of Agency-Client Dynamics: The Impact of DIY ResearchHow the rise of DIY research is changing the relationship between agencies and clients, and where professional research still a...April 3, 20243 min read

Research & MetricNavigating B2B Complexity: Evolving Strategies in Market Research ServicesB2B market research is changing with digital transformation and global trade. The strategies research teams use to understand b...February 27, 20245 min read

General PopulationUnderstanding the Pulse of the General Population: Unveiling Insights Across DemographicsGeneral population research helps businesses understand consumers across age, income and region, and turn demographic data into...January 29, 20243 min read

Research & MetricUnlocking the Power of Predictive AnalyticsHow predictive analytics helps market researchers anticipate market trends, customer behaviour and competitive moves with stati...January 28, 20243 min read

Research & MetricThe Rise of Metaverse Research: Exploring Virtual Consumer BehaviorMetaverse research is opening a new field for market researchers: how virtual spaces shape consumer behaviour and how brands ca...January 21, 20244 min read

Research & MetricSustainable Consumption TrendsSustainable consumption trends: what market research shows about eco-friendly habits among consumers and companies, and how bra...January 15, 20244 min read

Research & MetricThe Era of AI-Powered Market ResearchHow AI-powered market research is changing the way companies collect, analyse and use customer data, and the tools and trends t...January 8, 20243 min read

Research & MetricNavigating Supply Chain DisruptionsHow supply chain disruptions from the pandemic, geopolitical tensions and natural disasters are changing business planning, and...January 2, 20243 min read

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