Some audiences cannot be bought from a panel: a handful of prescribers of a rare therapy, plant engineers in one industry, or investors with significant assets. Research and Metric specialises in recruiting hard-to-reach audiences like these, using targeted sourcing and careful verification.
We tell you early what is realistic, then work every route available: client lists, professional networks, referrals and specialist partners.
Specialty audiences we recruit
- Senior executives and decision makers in IT, HR, finance and procurement.
- Physicians, specialists and KOLs, including rare-disease prescribers.
- Technical experts such as engineers, plant operators and lab leaders.
- Affluent and high-net-worth consumers, screened on assets and spending.
- Low-incidence consumers such as owners of a specific product or recent switchers.
How we reach and verify them
Small audiences need careful handling, because every contact matters.
- Targeted sourcing from client lists, professional networks and referrals
- Role, employer and decision authority confirmed by phone
- Licence and practice verification for healthcare professionals
- Discreet outreach and confidentiality for senior participants
- Honoraria handled in line with local rules
How specialist recruitment works
- FeasibilityWe size the audience honestly and agree realistic quotas.
- Sourcing planWe map the best routes, from client lists to referrals and partners.
- OutreachTargeted, discreet contact with qualified candidates.
- VerificationEvery participant is checked for role, authority or licence.
- SchedulingInterviews are booked around senior and clinical calendars.
Related projects
See this work in practice: high-net-worth investor interviews and rare-disease gene therapy prescribers.
Why agencies choose Research and Metric
- Honest feasibility on small audiences
- Verified roles, never self-reported
- Discreet handling of senior participants
- ESOMAR-aligned processes and GDPR-compliant data handling
Frequently asked questions
What makes an audience hard to reach?
Small population size, seniority, gatekeepers, or a rare behaviour such as using a specific therapy. These audiences are rarely available on general panels.
How do you verify specialists?
We confirm role, employer and decision authority by phone, and check licence and current practice for healthcare professionals before any interview is booked.
Can you combine our client list with your own recruitment?
Yes. We often contact client-supplied names alongside independent recruitment to reach people the list does not cover.
What if the audience is too small for our quotas?
We say so at feasibility and suggest options, such as wider markets, adjusted quotas or a different method.
