The challenge
A premium automotive brand needed to profile luxury-vehicle owners and near-term buyers, including how the move to premium electric vehicles is changing consideration. With a narrow, affluent qualifying base, reaching verified owners and intenders at scale needed deep panels and tight validation.
Our approach
We fielded one 20-minute survey across four markets with strict ownership and intent checks.
- Verified marque ownership or 12 to 24-month purchase intent
- Fielded a 20-minute online survey in four markets
- Coordinated fielding so all markets stayed comparable
- Validated ownership and intent before data delivery
The results
- Owners and intenders reported separately for a sharper brand story
- Clear read on how electric options shape luxury consideration
- Consistent fielding kept four very different markets comparable
Client project. Client details are anonymised.
