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- Market Research Fieldwork Services
- Online Qualitative Research
Online Qualitative Research
Online in-depth interviews, focus groups and bulletin boards, recruited, hosted and supported end to end, in any language and time zone.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
- Best for
- Qual studies across markets, or with audiences who will not travel
- Methods
- Video interviews, online focus groups and bulletin boards
- Support
- Recruitment, tech checks, hosting, moderation and translation
- You receive
- Recordings, transcripts and a smooth session schedule
Overview
Online qual lets you speak to people anywhere without losing depth. Research and Metric runs online qualitative research for agencies and brands, from recruitment to the last recording.
We recruit and tech-check participants, host sessions on your platform or ours, and can provide moderators, live translation and transcripts. You stay focused on the conversation.
Online qual we run
Need something that is not listed here? Tell us in your brief and we will check feasibility.
- Video in-depth interviewsOne-to-one conversations on video, recorded and transcribed.
- Online focus groupsGroups and mini-groups with live client viewing.
- Bulletin boards and communitiesAnswers written over several days, at each person's own pace.
- Mobile diariesIn-the-moment videos and photos through mobile ethnography.
- Mixed programmesOnline and in-person sessions combined in one study.
What we take care of
- Recruitment and re-screening of every participant
- Tech checks and a back-up participant for each session
- Hosting, streaming and client viewing rooms
- Local moderators and live translation
- Recordings, transcripts and translated transcripts
Step by step
How online qualitative research works
- DesignWe agree the method, platform, sample and schedule with you.
- RecruitmentWe recruit, re-screen and tech-check every participant.
- Set-upWe set up sessions, viewing access and translation.
- FieldworkSessions run on time, with back-ups ready.
- DeliveryYou receive recordings and transcripts, translated if needed.
Why agencies choose Research and Metric
- One accountable team from brief to final data
- Honest feasibility before you commit
- Daily progress and quality reporting
- ICC/ESOMAR-aligned processes and GDPR-compliant data handling
See this work in practice
Get a quote
Send us your brief
Tell us who you need to reach, where and how many. We reply with a plan.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
FAQ
Frequently asked questions
Cannot find your answer? Ask our team or email contact@researchandmetric.com.
What is online qualitative research?
Qualitative research run online, such as video interviews, online focus groups and bulletin boards, instead of in a research facility.
Which platform do you use?
We can use your preferred platform or host sessions on ours, with client viewing and recording.
Can you provide moderators?
Yes. We provide experienced moderators in many languages, or support your own moderator with recruitment and hosting.
Do you provide transcripts?
Yes. We provide transcripts and translated transcripts, usually within a few working days of each session.
Related services
Other ways we collect data
Combine methods in one study, with one project manager and one timeline.
Not sure which you need? Tell us about your study and we will suggest the right mix.
Fieldwork managementOne project manager running your recruitment, interviewing, quotas and quality control, across online, telephone, face-to-face and in-home methods.Learn more
Multi-country coordinationMulti-country studies run to one timeline and one standard, with local-language fieldwork and a single project manager coordinating every market.Learn more
Mobile ethnography and diariesVideo and photo diaries recorded on participants' phones, so you see real behaviour in the moment, at home, in store and on the move.Learn more
Face-to-face CAPITablet-based face-to-face interviews in homes, streets, stores, venues and central locations, with GPS stamps, timing checks and back-checks.Learn more
Product placement and home testsIn-home use tests run end to end: category-user recruitment, blind-coded product delivery, diaries, recall surveys and compliance checks.Learn more
CATI telephone interviewingComputer-assisted telephone interviewing for B2B, professional and consumer studies, with trained multilingual interviewers, call recording and live quota control.Learn moreCase studies
Projects we have delivered
Anonymised client projects and examples where this service was part of the work.
Next step
Planning your next study?
Send us your brief and get feasibility, timelines and costs within 24 hours.