Qualitative research only works when every chair is filled by the right person. Research and Metric provides qualitative recruitment for focus groups, in-depth interviews, ethnography and online communities, matching each participant to your screener and to the conversation you need.
We re-screen every participant by phone, recruit standbys for every session and keep reminders going until the session starts.
Qualitative formats we recruit for
- Focus groups and mini groups, in person or online.
- In-depth interviews by video, telephone or in person.
- Ethnography and in-home visits, including accompanied shops and ride-alongs.
- Asynchronous online communities and diary studies over several days.
- Usability and concept sessions for products, apps and packaging.
How we protect show rates and fit
A no-show or a poor fit costs a whole session, so we manage both actively.
- Phone re-screening of every participant before confirmation
- Articulation checks so participants can express a view
- Past-participation limits to keep professional respondents out
- Standby participants for every group and interview slot
- Confirmation and reminder messages ahead of every session
How qualitative recruitment works
- Screener and gridWe agree quotas, mix and the participant grid with your team.
- SourcingWe recruit from our networks, targeted lists and referrals for the audience.
- Re-screeningEach candidate is re-screened by phone and checked for fit and articulation.
- SchedulingParticipants and standbys are booked, briefed and sent any pre-tasks.
- Session supportWe send reminders and replace late drop-outs before the session.
Related projects
See this work in practice: interviews with small business cyber-security buyers.
Why agencies choose Research and Metric
- Every participant re-screened by phone
- Standbys booked for every session
- Consumer, B2B and specialist recruitment from one team
- ESOMAR-aligned processes and GDPR-compliant data handling
Frequently asked questions
How many standbys do you recruit for focus groups?
We agree the number with you for each study and recruit standbys for every group, so a late drop-out does not leave an empty seat.
Can you recruit for online focus groups and interviews?
Yes. We recruit for video groups, online interviews and asynchronous communities, and check that each participant has the device and connection the session needs.
How do you keep professional respondents out?
We check participation history and apply limits on how recently someone took part in research, alongside phone re-screening.
Can you recruit B2B buyers and experts for interviews?
Yes. We verify job title, employer and decision authority, and schedule interviews around senior calendars.
