Some audiences rarely answer online surveys but will take a well-run phone call: lab directors, fleet operators, teachers, small business owners and older consumers. Research and Metric provides CATI services, computer-assisted telephone interviewing run by trained, briefed interviewers.
CATI also verifies respondents for other methods, confirming roles and eligibility before an interview or product test.
What we use CATI for
- B2B surveys with managers, directors and owners
- Professional surveys with teachers, labs, pharmacists and facility managers
- Satisfaction and tracker interviews across several markets
- Recruitment and re-screening calls for qualitative studies
- Verification of specialist respondents before interviews
How we keep telephone data reliable
- Interviewer briefings and practice interviews on every study
- Call recording and live supervisor monitoring
- Back-checks on a share of completed interviews
- Call scheduling across time zones and working hours
- Full call outcome reporting for response rate analysis
How a CATI study runs
- Script and sampleWe program the CATI script and prepare the call list.
- BriefingInterviewers are trained on the subject, terms and audience.
- Pilot callsFirst interviews check length, flow and incidence.
- FieldworkCalls run with live monitoring, quotas and daily reports.
- DeliveryClean data, call outcomes and recordings where agreed.
Related projects
See this work in practice: a telephone profiling survey of molecular diagnostic labs, a six-market operator satisfaction tracker and a CATI survey of facility managers.
Why agencies choose Research and Metric
- Interviewers briefed on every subject
- Live monitoring and call recording
- Reach for audiences online panels miss
- ESOMAR-aligned processes and GDPR-compliant data handling
Frequently asked questions
What is CATI in market research?
CATI stands for computer-assisted telephone interviewing. Interviewers follow a programmed script on screen, which handles routing and records answers directly.
When is CATI better than an online survey?
When the audience rarely joins online panels, such as senior B2B buyers, professionals, older consumers or people with limited internet access.
Do you record CATI calls?
Yes, where consent and local rules allow. Recordings support quality checks and can be shared with you on request.
Can you run CATI in several languages?
Yes. We brief native-speaking interviewers for each language and run every market to the same script and standard.
