The challenge
The study needed facility and operations managers responsible for energy contracts at commercial sites. This audience rarely answers online B2B surveys, so telephone interviewing was the most reliable route.
Our approach
Our CATI team ran the study in follow-the-sun shifts so every market was called during local business hours.
- Built call lists from business directories matched to the screener
- Trained interviewers on energy terminology before launch
- Monitored live calls and back-checked a share of interviews
- Shared daily quota updates with the client
The results
- 300 completes delivered across the three markets
- Quotas by site type filled as briefed
- Daily progress reports through the whole field period
Illustrative scenario based on typical engagements. Client details are anonymised.
