Technology research often targets the hardest audience in B2B: the person who actually signs off the spend. Research and Metric runs technology market research fieldwork for software, hardware, cloud, security, gaming and consumer tech companies, and the agencies that research for them.
We verify roles and budget authority up front and reach consumer tech users at scale, so both sides of your market are covered.
Who we reach in technology
- IT decision makers: CIOs, IT directors and managers who own cloud, infrastructure and software budgets.
- Cyber-security buyers: people responsible for security purchases in small, medium and large organisations.
- Line-of-business buyers: HR, finance and marketing leaders choosing software for their teams.
- Developers and technical users: engineers, data professionals and administrators.
- Consumers and gamers: app users, gamers and early adopters by device and platform.
Research methods we run for technology clients
- B2B recruitment with role and budget verification by phone.
- In-depth interviews with buyers, users and influencers.
- Online surveys for segmentation, pricing and brand studies.
- Face-to-face CAPI for consumer tech in emerging markets.
- Multi-market fieldwork for global product launches.
Typical technology research projects
- Cloud adoption and buying journey interviews
- Software selection and win-loss studies
- Cyber-security needs research with SMB buyers
- Large-scale segmentation surveys for consumer tech
- Gamer and app user studies, qualitative and quantitative
- Usability and concept tests for new products
How we protect data quality
Fake B2B respondents are common in technology research, so we check before we book.
- Job title, company size and budget authority confirmed by phone
- Standby recruits for every interview slot
- Digital fingerprinting and fraud checks on online samples
- Quotas balanced by company size, sector and role
Recent technology projects
See this work in practice: recruiting IT decision makers for a cloud adoption study, cyber-security buyer interviews with small and medium businesses and a 2,000-respondent fitness technology segmentation survey.
Why agencies choose Research and Metric for technology fieldwork
- Real decision makers, verified before the interview
- B2B and consumer tech audiences from one partner
- Large online samples with strong fraud controls
- Multi-market delivery for global product teams
Frequently asked questions
How do you make sure IT respondents are real decision makers?
We screen on job title, company size and final say on budgets, then confirm role and employer with a short validation call before booking the interview.
Can you recruit cyber-security buyers in small businesses?
Yes. We screen on purchase authority for security, and can set quotas by company size, sector and whether the business holds cyber insurance.
Do you run large segmentation surveys?
Yes. We field large online samples balanced on several demographics, with digital fingerprinting and fraud checks throughout.
Can you research gamers and app users?
Yes. We run online interviews, surveys and face-to-face studies with gamers and app users by platform, device and engagement level.
