Survey Data Processing and Tabulation

Best forAgencies that want analysis-ready tables, fast

IncludesCleaning, banner tables, significance testing and charts

FormatsExcel, SPSS, CSV and PowerPoint-ready outputs

You receiveChecked tables, a data map and a processing note

Raw survey data is not ready for analysis. Research and Metric provides data processing and tabulation that turns fieldwork files into clean data and clear banner tables, checked line by line before they reach your analysts.

We work from your table specification or help you write one, and keep trackers consistent from wave to wave.

A data processing team reviewing tables together on a large screen in a bright meeting room — Every table is checked against the specification and the raw data.

What our data services include

Data cleaning, back-coding and consistency checks
Banner tables with column proportions and significance testing
Open-end coding in several languages
Survey weighting to population or quota targets
Chart packs and tracker dashboards

Two analysts comparing printed tables and a laptop chart at a bright desk — A second person checks totals, bases and significance flags.

How we check every table

Tables are the last step before decisions, so we check them twice.

Bases and filters checked against the questionnaire
Totals and nets reconciled with raw data
Significance flags reviewed on key tables
Wave-on-wave checks for trackers
A processing note listing every rule we applied

How tabulation works

SpecificationWe agree banners, stubs, nets and statistics with you.
CleaningThe data is checked for logic, outliers and quality.
Coding and weightingOpen ends are coded and weights applied where needed.
TabulationTables are produced and checked by a second analyst.
DeliveryTables, data files and a processing note in your format.

Related projects

See this work in practice: banner tables for an automotive brand tracker and dashboards for a healthcare brand health tracker.

Why agencies choose Research and Metric

Tables checked by a second analyst
Consistent outputs across tracker waves
Fast turnaround on reruns and changes
Secure, GDPR-compliant data handling

Frequently asked questions

What is data tabulation in market research?

Tabulation turns survey responses into tables that break each question down by groups such as age, region or brand user, usually with significance testing.

Can you work from our table specification?

Yes. We can follow your specification exactly, or draft one from the questionnaire for you to approve.

Which file formats do you deliver?

Usually Excel and SPSS, with CSV and PowerPoint-ready chart packs available on request.

Do you process data from surveys you did not field?

Yes. We regularly process and tabulate data collected by our clients or other suppliers.

Data Processing and Tabulation