The challenge
A three-wheeler manufacturer needed face-to-face interviews with owners and operators to understand ownership, usage and brand perception. Each market demanded local interviewer networks, native-language administration and quality control on the ground.
Our approach
We ran face-to-face fieldwork through managed local networks and delivered tables and data in one package.
- Verified three-wheeler owners and operators in each market
- Interviewed face to face through managed local networks
- Administered and briefed in each market's language
- Back-checked interviews, then delivered tabulation and the data file
The results
- 150 owner interviews, 50 in each market
- Face-to-face reached operators where they live and work
- Parallel fieldwork gave a clean cross-market comparison
Client project. Client details are anonymised.
