The challenge
A healthcare intelligence firm needed to profile the installed base and test volume of molecular diagnostic labs, reaching lab directors and managers at high-volume public and private facilities. Senior lab leaders are gatekept and short of time, so telephone access to a clean, tier-weighted sample was the core challenge.
Our approach
Our CATI team ran targeted outreach to qualified lab leaders and steered the sample towards high-volume facilities.
- Telephone outreach to qualified molecular lab leaders nationwide
- A 30-minute survey capturing installed base and test-volume detail
- Sample steered to major cities and high-volume facilities
- Respondent verification and validated survey data
The results
- 60 lab surveys completed in a 4-week field period
- Telephone reached senior lab leaders that online sampling could not
- Confirming role and lab type protected data quality
Client project. Client details are anonymised.
