The challenge
A gaming company needed both depth and scale on its gamer audience, combining rich qualitative interviews with a large face-to-face survey. Running both workstreams in parallel in the local language, then bringing them together, needed tight coordination.
Our approach
We ran qualitative and quantitative fieldwork side by side and delivered them as one picture.
- Ran 20 online in-depth interviews on behaviour and motivation
- Completed 500 face-to-face CAPI interviews of 15 minutes
- Coordinated both workstreams on one timeline
- Quality-checked every interview before delivery
The results
- 500 CAPI completes and 20 online IDIs delivered to target
- Qualitative depth explained the why behind the survey numbers
- Both workstreams delivered within three weeks each
Client project. Client details are anonymised.
