The challenge
An agency running a quarterly brand tracker needed consistent tables across six markets every wave, fast enough for client presentations a few days after fieldwork closed.
Our approach
We built a reusable table specification and automated checks, so every wave runs through the same tested process.
- Agreed one banner specification across all six markets
- Automated data cleaning and consistency checks
- Ran wave-on-wave comparisons to flag unusual shifts
- Delivered tables in Excel with significance testing
The results
- Tables delivered within 48 hours of each field close
- The same structure every wave, so trends compare directly
- Fewer manual checks for the agency's analysts
Illustrative scenario based on typical engagements. Client details are anonymised.
