The challenge
An education research agency needed views from teachers on the technology they use in class. Teachers are hard to reach during school hours, so interviewing had to fit around the school day.
Our approach
We called in the late afternoon and early evening and delivered tables straight after field close.
- Built call lists from school directories
- Scheduled calls around the school day
- Set quotas by school type and region
- Delivered banner tables with significance testing
The results
- 400 teacher interviews completed
- Calling outside school hours lifted response
- Tables delivered within two days of field close
Illustrative scenario based on typical engagements. Client details are anonymised.
