The challenge
An employee-benefits software provider needed to understand how HR leaders evaluate, select and buy benefits technology, and what separates a shortlisted vendor from the rest. These buyers are senior, short of time and spread thinly across twelve industries and two organisation-size bands.
Our approach
We screened hard for decision authority and managed quotas live across industries and company sizes.
- Confirmed decision authority for HR and benefits software before any invite
- Ran 60-minute online interviews fitted around senior calendars
- Tracked quotas live across twelve industries and two size bands
- Applied ESOMAR-aligned screening, verification and clean scheduling
The results
- 24 senior HR interviews completed, 12 per market
- Verified decision authority protected the integrity of every interview
- Quotas held across twelve industries and two size bands
Client project. Client details are anonymised.
