The challenge
A cyber-security provider needed to hear from the people who actually buy cyber security in small and medium businesses. A tight twelve-interview quota across three size bands and five sectors, with a minimum holding cyber insurance, demanded precise B2B recruitment.
Our approach
We screened on purchase authority and held every quota live until the last interview.
- Confirmed authority over cyber-security spend before any invite
- Ran interviews of up to 45 minutes nationwide
- Controlled quotas across three size bands and five sectors
- Verified each recruit and managed the insurance quota
The results
- 12 interviews with genuine buyers, not end users
- Size-band quotas showed how priorities shift with company scale
- An insured sub-group added a sharper view of risk posture
Client project. Client details are anonymised.
