The challenge
The agency's end client wanted to hear from the people who sign off cloud spend in mid-sized and large companies. Generic B2B panels returned too many respondents who influence the decision but do not make it.
Our approach
We recruited through professional networks and B2B panels, then confirmed each person's role and budget authority by phone.
- Screened for job title, company size and final say on cloud budgets
- Confirmed role and employer with a short validation call
- Balanced the sample across industries and company sizes
- Scheduled interviews with standby recruits for each slot
The results
- 40 interviews with confirmed budget holders
- No-show slots covered from the standby list
- Sample balanced across company sizes as briefed
Illustrative scenario based on typical engagements. Client details are anonymised.
