The challenge
A bus and coach manufacturer needed a native-language satisfaction tracker among fleet and transport operators, a dispersed and hard-to-reach B2B audience. With hosting, scripting and data handled by the client, clean list-based recruitment and tight quota control across six markets were everything.
Our approach
We ran fieldwork only, reaching operators from targeted lists in their own language.
- Recruited operators from targeted lists
- Ran 25-minute structured interviews in each market's language
- Translated materials and briefed interviewers market by market
- Back-checked calls, recorded interviews and controlled quotas live
The results
- 180 operator interviews completed, 30 in each market
- Native-language fieldwork lifted engagement
- Back-checks and live quota control held quality across six markets
Client project. Client details are anonymised.
