The challenge
A hair-care brand wanted to understand young women with fine, frizz-prone hair through online activities over several weeks, split by the brand they use most. Recruiting a brand-specific, social-media-savvy audience for multi-week participation needed tight screening and strong engagement.
Our approach
We screened on hair type, brand use and online habits, then kept participants engaged for the full period.
- Verified age, hair type, brand use and social media habits
- Onboarded participants for multi-week online activities
- Sent prompts and reminders to keep contributions strong
- Monitored participation and screening integrity
The results
- Two brand-user groups showed where loyalty and switching come from
- Weeks of activities captured behaviour and reflection over time
- Digitally fluent participants engaged richly in online tasks
Client project. Client details are anonymised.
