The challenge
A global snacks brand wanted to understand how consumers snack and entertain at home, through two weeks of online activities and follow-up focus groups. A precise snacker profile, engagement over two weeks and a clean callback all depended on disciplined recruitment and retention.
Our approach
We recruited regular snackers who host at home and kept them engaged through the full activity window.
- Recruited regular snackers aged 18 to 49 who entertain at home
- Ran about 65 minutes of online tasks across two weeks
- Held two 90-minute focus groups from the callback sample
- Monitored participation and output quality
The results
- 30 participants completed the activity period
- 12 engaged participants called back into focus groups
- Two weeks of activities captured habits a single session would miss
Client project. Client details are anonymised.
