Request a quote

Home
Blog
Consumer Insights

Blog topic

Consumer Insights

Consumer trends and the research behind them, from shoppers and FMCG brands to product tests, in-home usage tests and brand tracking. Practical lessons from the field.

21 articles in Consumer Insights, page 1 of 2

Consumer InsightsThe Global Rise of the Value Seeker: How Financial Anxiety Is Reshaping Consumer GoodsValue seeker behavior now defines global consumer goods. Discover how financial anxiety is reshaping spending and what brands must do to win.June 9, 202615 min read

Consumer InsightsIn-Home Usage Tests: The Proven IHUT Playbook for Quality Consumer InsightIn-Home Usage Tests deliver authentic product insights. Master IHUT logistics, compliance, and recruitment to capture real cons...May 20, 202611 min read

Consumer InsightsFMCG Trends Reveal Powerful Drivers of Product Innovation This YearFMCG trends are reshaping product innovation across global markets. Discover key drivers transforming consumer goods in 2026 an...March 17, 202619 min read

Consumer InsightsHow Gen Z Shopping Habits Are Driving Incredible Retail Transformation in 2025Gen Z shopping habits are revolutionizing retail in 2025. Discover powerful trends, digital preferences & winning strategies fo...January 18, 202625 min read

Consumer InsightsCircular Economy 2025: 8 Game-Changing Market Intelligence Insights for Business LeadersThe circular economy represents more than an environmental initiative, it's a fundamental business transformation that's reshap...November 4, 202516 min read

Consumer InsightsConsumer Psychology: Why 95% of Buying Decisions Are EmotionalHow consumer psychology buying decisions work, why emotion drives so many purchases, and how brands can use these insights resp...August 19, 202514 min read

Consumer InsightsGummy Supplements Market: Key Trends and Opportunities in 2025Discover key trends driving the gummy supplements market growth in 2025. Research and Metric's analysis reveals emerging opport...April 15, 202510 min read

Consumer InsightsMicro-Influencers Effectiveness versus Macro-Influencers in Niche MarketsMicro-influencers effectiveness in niche markets: why smaller creators often drive stronger engagement and how brands can measu...March 19, 20257 min read

Consumer InsightsThe Evolution of Consumer Behavior: Digital Trends Shaping Tomorrow's MarketHow digital trends are changing consumer behavior in 2024, from e-commerce patterns to social commerce and personalization, dra...December 3, 20244 min read

Consumer InsightsGlobal Economic Outlook 2025: A Data-Driven PerspectiveThe global economic outlook for 2025 through a data-driven lens: the trends, risks and signals businesses should track in their...November 25, 20244 min read

Consumer InsightsFMCG Industry Research Insights 2024FMCG industry research insights: how changing consumer behaviour, digital acceleration and sustainability are transforming cons...October 28, 20247 min read

Consumer InsightsEducation Industry Research Insights 2024Education industry research insights: how technology, changing learner needs and global access are reshaping schools, universit...October 28, 20248 min read

Next step

Planning your next study?

Send us your brief and get feasibility, timelines and costs within 24 hours.

Send us your brief Explore services