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Consumer Insights

Consumer trends and the research behind them, from shoppers and FMCG brands to product tests, in-home usage tests and brand tracking. Practical lessons from the field.

21 articles in Consumer Insights, page 2 of 2

Consumer InsightsAutomotive Industry Research Insights 2024Automotive industry research insights: how electrification, autonomous technology and changing consumer preferences are reshapi...October 28, 20247 min read

Consumer InsightsHow Market Research Can Improve Your Real Estate BusinessHow market research helps real estate businesses make informed decisions on pricing, location, buyer demand and marketing in a...June 11, 20248 min read

Consumer InsightsEnhancing Retail Customer Satisfaction: Our Unique Research and Metrics ApproachHow to measure and improve retail customer satisfaction with research: the metrics, methods and feedback programmes that bring...June 7, 20244 min read

Consumer InsightsNavigating the Complex Waters of the Global Economy in 2024The global economy in 2024: how pandemic recovery, geopolitical tensions, new technology and changing consumer habits shape bus...May 23, 20244 min read

Consumer InsightsIPA Bellwether Report: Market Research Budgets Surge in Q1The IPA Bellwether Report shows market research budgets rising in Q1. Why businesses are investing more in data-driven insight...April 23, 20244 min read

Consumer InsightsUnderstanding the Pulse of the General Population: Unveiling Insights Across DemographicsGeneral population research helps businesses understand consumers across age, income and region, and turn demographic data into...January 29, 20243 min read

Consumer InsightsThe Rise of Metaverse Research: Exploring Virtual Consumer BehaviorMetaverse research is opening a new field for market researchers: how virtual spaces shape consumer behaviour and how brands ca...January 21, 20244 min read

Consumer InsightsSustainable Consumption TrendsSustainable consumption trends: what market research shows about eco-friendly habits among consumers and companies, and how bra...January 15, 20244 min read

Consumer InsightsNavigating Supply Chain DisruptionsHow supply chain disruptions from the pandemic, geopolitical tensions and natural disasters are changing business planning, and...January 2, 20243 min read

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