The challenge
A travel brand needed comparable data on booking behaviour in eight markets at the same time. Each market needed a local-language questionnaire and its own quotas.
Our approach
We programmed one master survey with local language versions and managed sample from several panels per market.
- Programmed one master survey with six language versions
- Set market-level quotas for age, gender and trip type
- Applied fraud and speeder checks across all panels
- Delivered one combined data file with market weights
The results
- 4,000 completes across eight markets
- All market quotas closed in the same field window
- One harmonised data file instead of eight
Illustrative scenario based on typical engagements. Client details are anonymised.
