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Fieldwork case study

Online survey of university students in four markets

A 15-minute online survey of undergraduate and postgraduate students on study choices and digital learning tools.

Research and Metric1 min read

The challenge

An education technology company wanted to understand how students choose courses and which digital tools they rely on. It needed comparable data from four markets, with quotas by level of study and subject area.

Our approach

We sourced students from verified panels and campus networks and controlled quotas in each market.

  • Verified current enrolment for every respondent
  • Set quotas by level of study and subject area
  • Translated and checked the survey for each market
  • Removed speeders and duplicates before delivery

The results

  • 2,400 completes across four markets
  • Quotas by study level and subject filled as briefed
  • One combined data file with market weights

Illustrative scenario based on typical engagements. Client details are anonymised.

Next step

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