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- Market Research Fieldwork Services
- Fieldwork Management
Fieldwork Management
One project manager running your recruitment, interviewing, quotas and quality control, across online, telephone, face-to-face and in-home methods.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
- Best for
- Studies that need several methods or markets run as one
- Methods
- Online, CATI, CAPI, in-home tests, qual and ethnography
- Control
- Live quotas, daily reports and documented quality checks
- You receive
- On-time completes, field reports and clean data files
Overview
Good fieldwork is mostly good management. It means the right sample and the right interviewers. It also means quotas watched every day and problems fixed before they reach the data. Research and Metric provides market research fieldwork management for agencies. We act as one accountable research agency fieldwork partner, from launch to final file.
A named project manager owns your study, coordinates every method and market, and keeps you updated daily. As a result, global market research fieldwork runs to one plan rather than several.

What fieldwork management covers
Our market research fieldwork services cover each stage of data collection.
- Sample planning, quota design and incidence checks
- Interviewer recruitment, briefing and supervision
- Method coordination across online, CATI, CAPI and in-home tests
- Daily field reports with completes, incidence and quota gaps
- Data checks, back-checks and a final quality report

Quality control at every stage
For this reason, we catch issues during fieldwork, not after it.
- Pilot or soft launch before full fieldwork
- Call recording, GPS and timing checks on interviewer-led work
- Back-checks on a share of face-to-face and telephone interviews
- Fraud, speeder and duplicate checks on online completes
- Documented sign-off before data is delivered
Step by step
How we manage your fieldwork
- Kick-offWe confirm scope, quotas, materials and the reporting you need.
- Set-upWe programme or print questionnaires, brief interviewers and load the sample.
- Soft launchNext, a first wave checks timing, incidence and data quality.
- Full fieldworkThen we send daily reports, keep live quota control and make quick fixes when needed.
- Close and deliverFinally, we run final checks and deliver data files and a short field report.
Why agencies choose Research and Metric
- A named project manager for every study
- Daily reporting you do not have to chase
- Several methods and markets under one standard
- ESOMAR-aligned processes and GDPR-compliant data handling
See this work in practice
Get a quote
Send us your brief
Tell us who you need to reach, where and how many. We reply with a plan.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
FAQ
Frequently asked questions
Cannot find your answer? Ask our team or email contact@researchandmetric.com.
What is fieldwork management in market research?
It is planning and running the data collection stage of a study. This covers sample, interviewers, quotas, timing and quality control, from launch to final data.
Can you manage several methods in one study?
Yes. We regularly combine CATI, CAPI and online fieldwork, plus in-home methods, under one project manager and one timeline.
How often will we get updates?
You get a daily field report with completes, incidence and quota gaps. We also flag any risk to timing straight away.
Do you back-check interviews?
Yes. We back-check a share of interviewer-led interviews. We also use call recording, GPS and timing checks where the method allows.
Fieldwork services
Choose how we collect your data
Online, telephone, face-to-face and in-home methods, run by one team and coordinated across markets.
Not sure which you need? Tell us about your study and we will suggest the right mix.
Online data collectionOnline surveys programmed, hosted and fielded to your quotas, with blended panel sample, fraud controls and clean data delivered on time.Learn more
CATI telephone interviewingComputer-assisted telephone interviewing for B2B, professional and consumer studies, with trained multilingual interviewers, call recording and live quota control.Learn more
Face-to-face CAPITablet-based face-to-face interviews in homes, streets, stores, venues and central locations, with GPS stamps, timing checks and back-checks.Learn more
Product placement and home testsIn-home use tests run end to end: category-user recruitment, blind-coded product delivery, diaries, recall surveys and compliance checks.Learn more
Multi-country coordinationMulti-country studies run to one timeline and one standard, with local-language fieldwork and a single project manager coordinating every market.Learn moreCase studies
Projects we have delivered
Anonymised client projects and examples where this service was part of the work.
Client project, FMCG & Consumer GoodsSequential in-home shampoo test
Client project, Technology & ITMixed-method gamer study with interviews and 500 face-to-face surveys
Client project, FMCG & Consumer GoodsQual-to-quant study with mothers of toddlers in five markets
Client project, AutomotiveOperator satisfaction tracker across six Asia Pacific markets
Client project, AutomotiveFace-to-face interviews with three-wheeler owners in three emerging markets
Client project, Technology & ITA 2,000-respondent fitness segmentation surveyNext step
Planning your next study?
Send us your brief and get feasibility, timelines and costs within 24 hours.