Youth Education Research: Understanding Students, Parents and Educators
Our youth education research explores the views and behaviours of students, parents and educators. From learning preferences to digital habits, we uncover insights that support informed decision-making.
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Youth Education Insights Across Audiences
Young people shape the education market, and so do the adults around them. Our market research services explore how students learn, which brands they notice and how they use digital tools. For example, we can combine surveys, focus groups and interviews to hear from students, parents and educators.
Education industry market research needs both breadth and depth. Therefore, we use quantitative and qualitative methods together. Surveys show what is common across a group. However, interviews and focus groups explain the reasons behind it.
Student behavior research helps providers understand how learners study, choose and engage. Educational product market research tests how well a new tool, course or resource fits real needs. Youth brand engagement studies show how young people see and respond to brands. In each case, careful sampling and respondent selection keep the findings representative.
Planning a Youth Education Study
A clear plan makes the findings more useful. As a result, it helps to settle a few points before fieldwork starts:
- Define who you need to hear from, such as students, parents or educators.
- Choose a method that suits the audience and the question.
- Keep questions clear and suitable for the age group.
- Decide in advance how you will use the results.
Responsible Research with Young People
Research with children and young people calls for extra care. For example, good practice means explaining the purpose clearly, protecting personal data and seeking consent from parents or guardians where required. Professional standards such as the ESOMAR International Codes set out this good practice.
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