Healthcare research needs respondents who are exactly who they say they are. They must also receive the care that clinical topics demand. Research and Metric runs healthcare market research services for pharmaceutical, medical device and diagnostics companies, and for the healthcare agencies that research for them.
We recruit and interview healthcare professionals and patients across markets. As a result, we build verification, adverse-event awareness and strict confidentiality into every project. This applies to pharma data collection from first contact to final data.
Who our healthcare market research services reach
- Physicians and specialists: oncologists, haematologists, cardiologists and other specialists, whom we verify by licence and practice.
- Key opinion leaders: senior clinicians, including the very small pools who prescribe rare-disease therapies.
- Pharmacists: hospital and retail pharmacists.
- Lab and hospital leaders: laboratory directors, managers and procurement staff.
- Dentists and allied professionals: dentists, dental technicians, nurses and therapists.
- Patients and caregivers: we recruit them sensitively by condition and treatment stage.
Research methods in our healthcare market research services
- Specialist and KOL recruitment, including HCP recruitment for hard-to-find groups, using verified panels and targeted outreach.
- In-depth interviews by video, telephone or web-assisted telephone.
- CATI for lab, hospital and pharmacy profiling.
- Online surveys for fast, multi-market physician surveys and other professional input.
- Dashboards and tabulation for brand health trackers.
Typical healthcare research projects
- Treatment pathway and patient journey research through interviews
- KOL and prescriber research for rare-disease therapies
- Lab and installed-base profiling surveys
- Physician surveys for message and concept testing
- Medical device and dental product research
- Brand health and awareness trackers
Compliance and data quality
Healthcare compliance research carries extra obligations, so we build them into the process. Professional standards such as the ESOMAR codes also set out good practice for research.
- We verify licence and current practice for every professional
- Adverse-event-aware processes and reporting where required
- We handle honoraria in line with local compliance rules
- Strict confidentiality, with GDPR and HIPAA-aware data handling
Recent healthcare projects
See this work in practice: expert interviews with rare-disease gene therapy prescribers, a telephone profiling survey of molecular diagnostic labs and an online survey of dentists and dental lab technicians in five markets.
Why agencies choose Research and Metric for healthcare fieldwork
- Verified professionals, never self-reported
- Access to very small specialist and KOL pools
- Multilingual moderation, translation and transcription
- Clinical-grade confidentiality on every contact
Frequently asked questions
How do you verify healthcare professionals?
We check medical licence and current practice for every professional. We then screen on specialty, patient volume and treatment decision-making role before scheduling.
Can you reach rare-disease specialists and KOLs?
Yes. We combine client lists with independent recruitment, so we can reach the very small number of clinicians who treat rare conditions across several markets.
Do you handle adverse event reporting?
Yes. Our teams follow adverse-event-aware processes. They also report events according to the client's pharmacovigilance requirements.
Can you recruit patients for healthcare research?
Yes. We recruit patients and caregivers sensitively by condition and treatment stage. In addition, we ensure clear consent and strict confidentiality.
