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Fieldwork case study

Online survey of dentists and dental lab technicians in five markets

A five-minute online survey of general dentists and dental lab technicians, fielded in five markets at once.

Research and Metric1 min read

The challenge

A dental products company needed fast, comparable input from general dentists and dental lab technicians across five markets. Two professional audiences that are hard to reach quickly called for deep professional panels and tight quota control by audience and country.

Our approach

We screened both audiences to their own quotas and launched all five markets together.

  • Confirmed purchasing involvement for practices and labs
  • Kept the survey to five minutes for busy clinical schedules
  • Launched all five markets together with quota control
  • Verified professionals and checked data quality

The results

  • Dentists and lab technicians together showed the full purchasing picture
  • A short design protected completion among busy professionals
  • Consistent fielding kept five markets directly comparable

Client project. Client details are anonymised.

Next step

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