Technology research often targets the hardest audience in B2B: the person who signs off the spend. Research and Metric runs technology research fieldwork for software, hardware, cloud, security, gaming and consumer tech companies. We also support the agencies that research for them.
We verify roles and budget authority up front. We also reach consumer tech users at scale, so you can research both sides of your market. For standards on ethical research practice, see ESOMAR.
Who we reach in technology research fieldwork
- IT decision makers: CIOs, IT directors and managers who own cloud, infrastructure and software budgets.
- Cyber-security buyers: people responsible for security purchases in small, medium and large organisations.
- Line-of-business buyers: HR, finance and marketing leaders choosing software for their teams.
- Developers and technical users: engineers, data professionals and administrators.
- Consumers and gamers: app users, gamers and early adopters by device and platform.
Research methods we run for technology clients
For B2B technology fieldwork, we combine several methods. For example, a buying journey study can pair interviews with a wider online survey.
- B2B respondent recruitment with role and budget verification by phone.
- In-depth interviews with buyers, users and influencers.
- Online surveys for segmentation, pricing and brand studies.
- Face-to-face CAPI for consumer tech in emerging markets.
- Multi-market fieldwork for global product launches.
Typical technology research projects
- Cloud adoption and buying journey interviews
- Software selection and win-loss studies
- IT decision makers research on infrastructure and software spend
- Cyber-security needs research with SMB buyers
- Large-scale consumer tech segmentation survey projects
- Gamer and app user research, qualitative and quantitative
- Usability and concept tests for new products
How we protect data quality
Fake B2B respondents are common in technology research. As a result, we check before we book.
- Job title, company size and budget authority confirmed by phone
- Standby recruits for every interview slot
- Digital fingerprinting and fraud checks on online samples
- Quotas balanced by company size, sector and role
Recent technology projects
See this work in practice. Read about recruiting IT decision makers for a cloud adoption study, cyber-security buyer interviews with small and medium businesses and a 2,000-respondent fitness technology segmentation survey.
Why agencies choose Research and Metric for technology fieldwork
- Real decision makers, verified before the interview
- B2B and consumer tech audiences from one partner
- Large online samples with strong fraud controls
- Multi-market delivery for global product teams
Frequently asked questions
How do you make sure IT respondents are real decision makers?
We screen on job title, company size and final say on budgets. Then we confirm role and employer with a short validation call before booking the interview.
Can you recruit cyber-security buyers in small businesses?
Yes. We screen on purchase authority for security. For example, we can set quotas by company size, sector and whether the business holds cyber insurance.
Do you run large segmentation surveys?
Yes. We field large online samples balanced on several demographics. We also run digital fingerprinting and fraud checks throughout.
Can you research gamers and app users?
Yes. We run online interviews, surveys and face-to-face studies. For example, we can split gamers and app users by platform, device and engagement level.
