Feasibility, timelines and costs within 24 hours- Home
- Market Research Fieldwork Services
- CATI Services
CATI Services
Computer-assisted telephone interviewing for B2B, professional and consumer studies, with trained multilingual interviewers, call recording and live quota control.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
- Best for
- B2B, professional, older and low-online audiences
- Interviews
- Surveys, recruitment calls, profiling and verification
- Quality
- Call recording, live monitoring and back-checks
- You receive
- Clean data, call outcomes and daily progress reports
Overview
Some audiences rarely answer online surveys. However, many of them will take a well-run phone call: lab directors, fleet operators, teachers, small business owners and older consumers. Research and Metric provides CATI services, which means computer-assisted telephone interviewing run by trained, briefed interviewers.
CATI also verifies respondents for other methods. For example, it confirms roles and eligibility before an interview or product test.
What we use our CATI services for
- B2B telephone surveysWith managers, directors and owners
- Professional surveysWith teachers, labs, pharmacists and facility managers
- Satisfaction and tracker interviewsAcross several markets
- Recruitment and re-screening callsFor qualitative studies
- Verification of specialist respondents before interviews
How we keep telephone data reliable
Good market research telephone fieldwork depends on briefed interviewers and close supervision. As a result, we build these checks into every study:
- Interviewer briefings and practice interviews on every study
- Call recording and live supervisor monitoring
- Back-checks on a share of completed interviews
- Call scheduling across time zones and working hours
- Full call outcome reporting for response rate analysis
Step by step
How a CATI study runs
- Script and sampleWe program the CATI script and prepare the call list.
- BriefingInterviewers are trained on the subject, terms and audience.
- Pilot callsFirst interviews check length, flow and incidence.
- FieldworkCalls run with live monitoring, quotas and daily reports.
- DeliveryClean data, call outcomes and recordings where agreed.
Why agencies choose Research and Metric for CATI services
- Interviewers briefed on every subject
- Live monitoring and call recording
- Reach for audiences online panels miss
- ESOMAR-aligned processes and GDPR-compliant data handling
Get a quote
Send us your brief
Tell us who you need to reach, where and how many. We reply with a plan.
- Feasibility and costs in 24 hours
- One project manager from brief to data
- ICC/ESOMAR and GDPR compliant
FAQ
Frequently asked questions
Cannot find your answer? Ask our team or email contact@researchandmetric.com.
What is CATI in market research?
CATI stands for computer-assisted telephone interviewing. Interviewers follow a programmed script on screen. As a result, routing is handled automatically and answers are recorded directly.
When is CATI better than an online survey?
It is better when the audience rarely joins online panels. Examples include senior B2B buyers, professionals, older consumers and people with limited internet access.
Do you record CATI calls?
Yes, where consent and local rules allow. Recordings support quality checks, and we can share them with you on request.
Can you run CATI in several languages?
Yes. For multilingual telephone interviewing, we brief native-speaking interviewers for each language. We then run every market to the same script and standard.
Related services
Other ways we collect data
Combine methods in one study, with one project manager and one timeline.
Not sure which you need? Tell us about your study and we will suggest the right mix.
Fieldwork managementOne project manager running your recruitment, interviewing, quotas and quality control, across online, telephone, face-to-face and in-home methods.Learn more
Online data collectionOnline surveys programmed, hosted and fielded to your quotas, with blended panel sample, fraud controls and clean data delivered on time.Learn more
Face-to-face CAPITablet-based face-to-face interviews in homes, streets, stores, venues and central locations, with GPS stamps, timing checks and back-checks.Learn more
Product placement and home testsIn-home use tests run end to end: category-user recruitment, blind-coded product delivery, diaries, recall surveys and compliance checks.Learn more
Multi-country coordinationMulti-country studies run to one timeline and one standard, with local-language fieldwork and a single project manager coordinating every market.Learn moreCase studies
Projects we have delivered
Anonymised client projects and examples where this service was part of the work.
Client project, Healthcare & PharmaExpert interviews with rare-disease gene therapy prescribers
Client project, Healthcare & PharmaTelephone profiling survey of molecular diagnostic labs
Client project, AutomotiveOperator satisfaction tracker across six Asia Pacific markets
Energy & UtilitiesCATI survey of facility managers across three time zones
EducationTelephone survey of teachers on classroom technologyNext step
Planning your next study?
Send us your brief and get feasibility, timelines and costs within 24 hours.