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Online Data Collection

Online surveys programmed, hosted and fielded to your quotas, with blended panel sample, fraud controls and clean data delivered on time.

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  • Feasibility and costs in 24 hours
  • One project manager from brief to data
  • ICC/ESOMAR and GDPR compliant
Best for
Fast, scalable surveys across consumer and B2B audiences
Includes
Programming, hosting, sample, quotas and quality checks
Devices
Mobile-first surveys that work on any phone, tablet or laptop
You receive
Clean data in SPSS, Excel or CSV, plus a field report

Overview

Online surveys are fast. However, they are only as good as the sample and the checks behind them. Research and Metric runs online data collection end to end for B2C and B2B online surveys: we program and host your survey, source the right respondents and remove poor-quality completes before you see the data.

We blend vetted panel partners with our own recruitment. As a result, even low-incidence and B2B studies stay on quota.

Send us your briefSee how it works
A woman answering an online survey on a tablet at home, an example of online data collection
Mobile-first surveys keep completion rates up on every device.

What our online data collection includes

  • Survey programming and hostingIncluding mobile-optimised surveys tested on every device.
  • Blended panel sampleFor panel surveys, and targeted recruitment for harder quotas.
  • Multi-language versionsFor multi-market studies.
  • Live quota management and daily progress reports
  • Data cleaning and delivery readyFor tabulation.

How we protect online data quality

Online fraud is real. For this reason, every complete is checked before it counts.

  • Digital fingerprinting and duplicate detection
  • Speeder and straight-liner removal
  • Red-herring and consistency questions
  • Manual review of open-ended answers
  • Panel source balancing to avoid bias from one supplier
A data quality analyst reviewing survey responses on two monitors, checking online data collection quality in a bright office
Every complete is checked for fraud, speeding and poor open-ended answers.

Step by step

How an online survey runs

  1. Questionnaire reviewFirst, we check logic, length and mobile usability.
  2. Programming and testingNext, the survey is built, tested on every device and signed off.
  3. Soft launchThen a small first wave checks incidence, timing and data quality.
  4. Full fieldworkMeanwhile, quotas are managed live, with daily reports.
  5. DeliveryFinally, you receive cleaned data files and a short field report.

Why agencies choose Research and Metric

  • Programming, sample and quality checks from one partner
  • Fraud controls on every complete
  • Mobile-first surveys that respondents finish
  • ESOMAR-aligned processes and GDPR-compliant data handling

See this work in practice

Get a quote

Send us your brief

Tell us who you need to reach, where and how many. We reply with a plan.

  • Feasibility and costs in 24 hours
  • One project manager from brief to data
  • ICC/ESOMAR and GDPR compliant
Start your brief

Prefer to talk first?

Email uscontact@researchandmetric.comCall us+1 240-980-1551

FAQ

Frequently asked questions

Cannot find your answer? Ask our team or email contact@researchandmetric.com.

Do you program the survey or do we?

Either. For example, we can program and host your survey, or field a survey you host, sending respondents to your link and managing quotas.

Where does your online sample come from?

We blend vetted panel partners with our own targeted recruitment, chosen for each audience and market.

How do you remove bad online completes?

For example, we use digital fingerprinting, duplicate checks, speeder and straight-liner rules, red-herring questions and a review of open-ended answers.

Which data formats do you deliver?

Usually SPSS, Excel or CSV, with a data map. However, other formats are available on request.

Related services

Other ways we collect data

Combine methods in one study, with one project manager and one timeline.

Not sure which you need? Tell us about your study and we will suggest the right mix.

Fieldwork managementOne project manager running your recruitment, interviewing, quotas and quality control, across online, telephone, face-to-face and in-home methods.Learn moreCATI telephone interviewingComputer-assisted telephone interviewing for B2B, professional and consumer studies, with trained multilingual interviewers, call recording and live quota control.Learn moreFace-to-face CAPITablet-based face-to-face interviews in homes, streets, stores, venues and central locations, with GPS stamps, timing checks and back-checks.Learn moreProduct placement and home testsIn-home use tests run end to end: category-user recruitment, blind-coded product delivery, diaries, recall surveys and compliance checks.Learn moreMulti-country coordinationMulti-country studies run to one timeline and one standard, with local-language fieldwork and a single project manager coordinating every market.Learn more

Case studies

Projects we have delivered

Anonymised client projects and examples where this service was part of the work.

View all case studies
Client project, Technology & ITSenior HR decision-maker interviews in two marketsClient project, AutomotiveLuxury car owner and intender survey across four marketsClient project, FMCG & Consumer GoodsSequential in-home shampoo testClient project, Technology & ITMixed-method gamer study with interviews and 500 face-to-face surveysClient project, FMCG & Consumer GoodsQual-to-quant study with mothers of toddlers in five marketsClient project, Tourism & HospitalityAffluent traveller interviews for a luxury hospitality brand

Next step

Planning your next study?

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