The challenge
An international charity needed to understand how church leaders think about giving, with a careful mix of denominations, regions and congregation types. A values-based audience and a small, balanced sample called for sensitive screening and respectful recruitment.
Our approach
We screened respectfully on values and giving openness and balanced urban, suburban and rural settings.
- Verified practising leaders open to supporting the cause
- Ran 45-minute one-to-one online interviews
- Balanced denominations, regions and congregation settings
- Handled screening sensitively and checked every recruit
The results
- 8 interviews across three congregation settings
- Leaders gave candid, considered views on generosity
- Region and congregation type shaped attitudes to giving
Client project. Client details are anonymised.
