The challenge
A research agency needed in-person focus groups with owners of recreational powersports vehicles who intend to buy a new premium model. The audience is niche, seasonal and spread across a wide area, and the agency had no local field team in the region.
Our approach
We ran recruitment, venue logistics and incentives end to end, working from the client's screening questionnaire.
- Screened recruits against the client's questionnaire, including current vehicle use and purchase intent
- Booked a meeting venue for two back-to-back sessions on the same day
- Confirmed each participant ahead of the session day and managed reminders
- Paid participant incentives on the agency's behalf
The results
- Two groups of six participants recruited to the client's screener
- Both sessions held on one day, so the moderator needed a single trip
- One accountable partner for recruitment, venue and incentives
Client project. Client details are anonymised.
