The challenge
A client launching across Latin America needed in-depth interviews with trade stakeholders and key opinion leaders. Smaller markets and a split sample of two very different audiences called for local reach and careful screener management.
Our approach
We recruited both audiences strictly to the client's screeners through Spanish-speaking local networks.
- Recruited trade and opinion-leader respondents to client screeners
- Ran 60-minute in-depth interviews
- Coordinated recruitment in Spanish across all three markets
- Verified every respondent against the screener
The results
- 35 trade and 15 opinion-leader interviews
- Local networks reached the smaller markets as well as the largest
- Two audiences together gave a fuller market picture
Client project. Client details are anonymised.
