The challenge
An automotive aftermarket company needed to interview bike and car workshop mechanics, a hands-on audience that rarely takes part in research. With moderation handled by the client, clean profiling and reliable show rates were everything.
Our approach
We recruited through specialist trade networks and scheduled every interview around workshop hours.
- Verified working bike and car mechanics to a clear spec
- Scheduled ten interviews per market around workshop hours
- Arranged translators on standby where needed
- Confirmed and reminded every participant to protect attendance
The results
- 40 mechanic interviews, 10 in each market
- Trade networks reached an audience few panels can
- Clean recruitment let the client focus on the conversation
Client project. Client details are anonymised.
