The challenge
A food manufacturer wanted real-life feedback on a new snack range before launch. Products had to reach the right households in good condition, and feedback had to be captured over a full week of use.
Our approach
We recruited households, delivered blind-coded products and collected daily diary entries and a final survey.
- Recruited primary grocery shoppers who buy the category regularly
- Delivered blind-coded packs with usage instructions
- Collected daily diary entries by mobile
- Ran a follow-up survey after the usage week
The results
- 400 households completed the full usage week
- Diary and survey data delivered in one clean file
- Feedback in hand before launch decisions were made
Illustrative scenario based on typical engagements. Client details are anonymised.
