The challenge
A luxury skincare brand needed to test several day-cream formulas in real routines among women aged 60 and over who use premium jar-format creams. A randomised multi-formula design, a precise premium-user profile and optional focus groups all demanded careful placement and high retention.
Our approach
We screened for genuine premium users, shipped formulas in randomised order and checked usage compliance.
- Screened women 60+ who use luxury creams
- Placed formulas for randomised use, three days each
- Recruited optional focus groups from testers and fresh users
- Checked compliance and captured concept reactions
The results
- Tight screening reached loyal luxury-cream users, not lapsed ones
- Randomised order made real formula differences easy to read
- Daily routines surfaced reactions a single trial would miss
Client project. Client details are anonymised.
