The challenge
A mobility technology company building a parking reservation app needed a clear read on the paid-parking market, digital adoption and competitors. The goal was to size the total opportunity and the digital revenue pool by parking type, user, operator, payment model, stay duration and region.
Our approach
We built the model from parking supply outward and separated the gross market from what the client could actually capture.
- Agreed six market cuts and a source map with the client
- Combined official data, published tariffs and in-market inputs
- Reached operators and mobility specialists by direct approach
- Logged every assumption and cross-checked two sizing routes
The results
- A working sizing model with every assumption traceable
- The addressable pool reported separately from the headline market
- Regional cuts showed where to launch first
Client project. Client details are anonymised.
