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Field notes on research fieldwork

Practical guides on recruitment, fieldwork and data quality, written by the team that runs the projects.

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Consumer Insights

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Consumer trends and the research behind them, from shoppers and FMCG brands to product tests, in-home usage tests and brand tracking.

The Global Rise of the Value Seeker: How Financial Anxiety Is Reshaping Consumer Goods

15 min read

AI in Research

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How AI is changing market research fieldwork, from agentic tools and automation to synthetic data and AI governance.

AI Governance in Fieldwork: 9 Essential Questions to Avoid Risk

14 min read

Standards and Compliance

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ISO 20252, ESOMAR, GDPR and AI rules explained for research buyers, with checklists for consent, privacy and audits.

Multi-Country Fieldwork Under the EU AI Act: Proven Ways to Cut Risk

16 min read

Survey Methods

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Choosing and running the right survey method, from online and CATI to CAPI and mixed mode.

From CATI to Conversational AI: The Proven Evolution of Phone-Based Research

12 min read

B2B Research

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Reaching business decision makers, IT buyers and professionals for B2B research.

Industry Growth 2025: 10 Sectors Driving $8.7T Investment Surge

18 min read

Respondent Recruitment

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How to find, screen and keep the right research participants, from panels and sample sources to incentives and hard-to-reach audiences.

Survey Respondents: Proven Steps to Find the Right People, Avoid Bias

14 min read

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Consumer InsightsHow to Measure Purchase Confidence in Consumer ResearchPurchase intent tells you what people say they will do. Purchase confidence tells you how much to trust it. This guide covers wording, scales, timing and fieldwork for concept tests and IHUTs.October 19, 20269 min readRespondent RecruitmentSurvey Incidence Rate: How IR and LOI Shape Your Fieldwork QuoteTwo fieldwork quotes for the same sample size can look very different, and survey incidence rate is usually the reason. This gu...October 15, 20269 min readData QualityData Quality Benchmarks: What to Ask Your Fieldwork PartnerAgencies and insight teams are being asked to prove their data is good, and procurement now wants evidence. This guide turns th...October 6, 202620 min readStandards and ComplianceISO 20252 Revision: Essential Changes and Fieldwork Risks to AvoidISO 20252 revision explained: what the 2026 edition changes for sampling, panels, AI use and incident reporting, and how fieldw...September 21, 202616 min readAI in ResearchAI Governance in Fieldwork: 9 Essential Questions to Avoid RiskAI governance in fieldwork is now a buying criterion. Get the 9 questions to ask any fieldwork vendor before you sign, plus wha...September 4, 202614 min readStandards and ComplianceMulti-Country Fieldwork Under the EU AI Act: Proven Ways to Cut RiskMulti-country fieldwork must now satisfy the EU AI Act and 20+ US state privacy laws. Learn 5 proven steps research teams use t...August 27, 202616 min readRespondent RecruitmentSurvey Respondents: Proven Steps to Find the Right People, Avoid BiasSurvey respondents make or break data quality. Learn 5 proven ways to recruit the right people and improve the accuracy of your...August 14, 202614 min readData QualityLayered Quality Control: The Proven Fix for Survey Fraud RiskLayered quality control stops survey fraud at recruitment, not after fieldwork. See the 5 checks top agencies stack to protect...August 3, 202613 min read

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